Monday, November 16, 2009

Chocolate, The Last Good Drug

Let's just clarify one thing. We are suckers for packaging. Serious suckers for great printing, bright colors, and any thing shiny. And then you put chocolate in it - done and done.

There's a new San Francisco based Chocolate company called TCHO that really has us squirming. Packaging based on currency! Perhaps soon to be obsolete, the bills are a rich source of inspiration.

TCHO has hired the design firm Edenspiekerman to do all of their graphics and promotional material. This video goes describes their ideas of chocolate as currency and the building of TCHO, a company that is exploits the different flavors of different local cocao beans.

How do you build a chocolate brand? from edenspiekermann_ on Vimeo.

But where we got really excited was with TCHO's descriptions of the nutritional benefits of chocolate. Now they have their daily dose prescriptions of chocolate: 30-day, 60-day, and 90-day. (We will take a 90 please). Additionally, they list on their website all of the health benefits from the compounds found in chocolate, including focused energy (Theobromine), antioxidants (Flavanols), cognition, immunity, cholesterol, diabetes, anti-inflammatory effects, cardiovascular health, and mood elevation (Tryptopha, Phenethylamine, and Anandamide). Euphoria and Relaxation from Dark Chocolate that comes in colorful shiny packaging - done done and done.

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