Wednesday, September 22, 2010

What Kind of Man is Your Beer?

Beer, rap moguls, men... all communities we know and love, but those which can seem like overwhelming swirls of chaos and information, and which would do well to be codified and organized for easy understanding. Thank you to the book editing and graphic design team behind PopChartLab, for breaking it all down in your handsome and handy way.

Let's take a closer look at the Very Many Varities of Beer:

In the Northwest of the chart, we've got our classic American Ales, those reliable, hard-working manly beers that could rescue you in a wildfire in the woods, like "Mendocino Eye of the Hawk" and "Sierra Nevada Bigfoot." Of course, there's the smooth and luscious Victory Old Horizontal, known for his favorite way to lounge around. Admittedly, some of these guys get a little out of hand - not the least of which are The Arrogant Bastard and The Dirty Bastard.

Traveling Easterly, we move on over to Europe, with those fancy, kind of fruity, kind of heady brews. They've got their finesse, they are besotted in their fineries, and they hail from so many monied histories. The Leffe Blonde, the Petrus Oud Bruin, the Unibroe Blance de Chambly, the La Trappe Quadrubel... they've got their appeal for the right kind of girl.

A little further on down the way, we hit the great lagers of Germany and their many loyal compatriots, those hearty standard-bearers with high expectations and mildly mainstream mantras: Grolsch, Heineken, Harp, Peroni. European Football session masters.

And then as far away as possible from the old Euros are the American Adjunct Lagers, those insipid, bland, fratty losers, Bud Ice, Natty Ice, Coors Light, Keystone Light, suitable enough for a late night college bender, but despicable company at any other moment.

We wonder what camp the designers behind PopChartLab fall into, but we think we'd happily canoodle in any corner with them.
For $25, you can order a copy of the 18" x 24" poster yourself, printed by digital offset press on 80# card stock by Precise Continental Corp of DUMBO, Brooklyn.


  1. Cool poster - But the portfolio photo could have done without the poorly poured stout in a weiss beer glass.

  2. Where is the Mexican Beer section....Dos Equis, Corona, Tecate, Modelo?

  3. Thought you should know, Blance de Chambly is Canadian. Fun article!

  4. Anonymous #1: it's not a weissbier (correctly spelled thus) glass that is pictured in the poster. Weissbier glasses are traditionally somewhat tulip shaped and tall, and designed for 1 liter German bottles. They look like this: . They are shaped so a good bartender can stick the glass over the bottle, turn the bottle upside down, and remove the bottle without foaming over. This practice is something of an art form in Germany. And there is nothing wrong with serving a stout in a traditional American pint glass (which is what is pictured) with a bit of head pouring over. So please, if you want to sound beer-smart, be beer smart. Cause you 'aint.

  5. I aint that smart neither, but I think that the graphic shows a pint glass, whilst the photo shows a standard pilsner glass?

    Anywho, even with the wanna-be-snobs in the room, this is still a cool mention of a cool BEER poster, just wish it wasn't a cool $25 :(

    Twould put a serious dent in the BEER fund :)

  6. I think he is talking about the first picture you can click on, the one with Rapper's name and beer chart. In that picture there is a Weissbier glass with the contents of what appears to be a stout.

    The "Mexican Beer" section does not exist. They are classified under certain lager sections. Dos Equis was in the lower right quadrant.


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