It seems that everyone is deconstructing the recipe these days. Words have become so passé.
Either way, we're a fan of it. Give us recipes drawn, via video, stop-animation, just make 'em pretty, that's all we ask.
Carl Kleiner can be credited to really blowing up the deconstructed recipe scene with his Ikea advertisements, Homemade is Best. We've seen many copycats in the past few months (too many), but none quite get the same level of abstraction, discipline, or whimsy that he does.
He's done a new Ikea campaign, this one a series of short videos sharing the Art of Cooking.
These are our favorites:
Ikea - Art of cooking - Make sushi! from Carl Kleiner on Vimeo.
Ikea - Art of cooking - Master flip from Carl Kleiner on Vimeo.
Ikea - Art of cooking - Make espresso! from Carl Kleiner on Vimeo.
Ikea - Art of cooking / Chop chop from Carl Kleiner on Vimeo.
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