But the concept of a social network is nothing novel. Why, just look at Tupperware. What began long ago as a direct sales scheme for housewives to earn some independent income quickly became a storied opportunity to convene, commiserate, and engage in a bit of commerce.
With this notion in mind, we attended the incredible Tupper Club party in the penthouse of the Setai residences on Fifth Avenue the other night. The prescribed theme for the evening was “The Art of Conversation,” and instead of Jell-o molds and artfully preserved leftovers, Tupperware called in the big guns: recent James Beard Award winner Chef Michael White of Marea. We went armed with eager appetites and witty repartee.
Over the second course, we easily confided to the young journo beside us that we wouldn’t kick that Shrimp and Calamari Cavatelli off of our plate any day.
Remember that durable pitcher we used to fill with Country Time lemonade to shill on the corner? Sure, we were looking to make some extra candy money, but we were mostly hoping to catch up with our friends and neighbors, to convene and commiserate. Isn’t that what Tupperware is all about?
In that spirit, we left the Setai with full stomachs, a bevy of modern plastic vessels, and a group of new friends to invite over for dinner. Of course, we’ll have to find them on Facebook.