Monday, March 5, 2012

Mad Men Hostess Giveaway - CLOSED

Let's face it. One of the worst television news bits we encountered since the end of the Sopranos was the moment Mad Men was sent on hiatus. The reality of having to wait for Don Draper, dry martinis, and Joan and Betty's immaculate up-dos to re-enter our cinematic lives was far too long.

Although the glorious news that the wait's almost over (Season 5 airs March 25th on AMC!), our impatient (and insatiable) selves can barely hold over for a glimpse of Don nibbling on Oysters Rockefeller at Grand Central Oyster Bar, Roger Sterling guzzling down a proper Sidecar at PJ Clarke's, or the sight of Betty shaking things up with a Tom Collins at bridge night until then.

That's where the Unofficial Mad Men Cookbook comes in. Authors Judy Gelman and Peter Zheutlin carefully scanned and selected some of the paramount recipes from the haute ad-men era, including cocktails recipes like the 21 Club Bloody Mary, the essential Martini, a Blue Hawaii, to appetizers for canapés, entree recipes for dinner (think chicken Kiev or pan seared rib eye), and even dessert classics, like pineapple upside down cake.

The Essential Martini
Photo by The Algonquin Hotel

The Unofficial Mad Men Cookbook isn't simply recipes, but a historical account and Mad Men episode guide that pairs scenes from each season with every recipe, breaking down the when, where, and who that were eating and drinking these retro hits.

Old Fashioned - Always Classic - Always Delicious
Photo by Nina Gallant

With the impending airdate for season 5 quickly approaching, make sure to enter this Mad Men Unofficial Cookbook Hostess Giveaway to brush up on your Mad Men trivia and hone your craft on the perfect martini, just in case Don Draper knocks at your door.

: : : THE GIVEAWAY : : :

Drink like Don Draper

The Unofficial Mad Men Cookbook: Inside the Kitchens, Bars, and Restaurants of Mad Men

: : HOW TO ENTER : : :

1. Leave a comment on the post answering: your favorite Madmen cocktail or 60's recipe.

2. Tweet #MadMenHostessGiveaway @xxGastronomista

3. *Extra entry* “follow” @xxGastronomista and/or “like” us on Facebook.

The contest closes in one week (12 pm EST). Winner will be selected on Monday, March 12th, and will be emailed that day.

Mark your calendars: Mad Men's 2-hour premiere airs Sunday, March 25th on AMC.

Good luck, and many thanks to The Unofficial Mad Men Cookbook authors, Judy Gelman and Peter Zheutlin!

Here's a little something to get your Mad Men season started off right, with a recipe from the Unofficial Mad Men Cookbook:

The 21 Club Bloody - A Necessity
Photo by The 21 Club

Recipe for '21' Traditional Bloody Mary

1 1/2 ounces vodka
2 ounces tomato juice, chilled
Dash of Worcestershire sauce
Dash of celery salt
Dash of Tabasco sauce
Salt and freshly ground black pepper, to taste

Add ingredients to a shaker filled with ice. Shake well and pour into a chilled
cocktail glass.

Yield: 1 drink. Don Draper not included.

xx Miss Helen Hollyman


  1. For me it has to be the ever popular MEATLOAF! It became popular in the 60's and is still going strong today as one of the top comfort foods out there!

  2. Ooo...I'll take one of Peggy's Brandy Alexanders, please!

  3. I always love a classic martini!

  4. My favorite drink there is; a Bloody Mary! Extra spice please.

  5. I would have to go with Old Fashioned!

  6. My default is a Bloody Mary! Yummy. :)


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