|Portrait of a Bottle - Andy Warhol - 1985|
|Vodka Pays the Bills T Shirt - Cocktail Kingdom|
|Studio 54 - Money in the Walls, Absolut in the Glasses|
Today, there are many iterations of Absolut Vodka - from their premium Absolut Elyx, the bartender focused Absolut Craft, countless flavored vodkas, and limited edition bottle releases dedicated to great cities. Absolut vodka is constantly re-inventing their product through advertising campaigns, limited edition bottlings, interactive installations, and of course, epic parties.
|Rhinestone Absolut Britto - 2003|
|Wheat Fields of Nöbbelöv|
|One Source Art Intallation|
The wheat is milled on site, which is then converted into the mash.
Enzymes are added to the wheat mash, and begins the fermentation process. After the mash is cooled to 37 degrees C, the mash is transferred to the massive fermentation tanks, where it has 48 hours to convert all of the sugars into alcohol. The “beer” is then distilled through a continuous distillation process in a massive Stainless Steel column still, which is the same process that was used in the company’s creation in 1879. The company has honed the production to an exact science - they know exactly when to make their cuts for the hearts in order to achieve the flavors that Absolut Vodka is famous for.
|Continuous Column Still at Absolut Vodka|
On my visit to the distillery I kept seeing signs that said “Onodit Bra”, which means “unnecessarily good”. When it comes to distilling, the devil is in the details, and one mistake can ruin a whole batch. Each and every step of the process has to be of the highest quality in order to achieve the vodka that we know and love.
|Onodit Bra - Unnecessarily Good|
One thing that struck me during my visit was the sense of calm order in the distillery. There was an overwhelming zen-like feeling to it. Each employee had a unique sense of prideful responsibility - a responsibility to precision, the process, and ultimately, to your vodka.
Absolut Vodka Distillery Tour
Absolut Elyx Distillery Tour
Stockholm & The Absolut Art Museum
Ice Bars with Absolut Vodka Frozen in Them
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